How does that work in detail?
Here, we would like to illustrate the different phases of our campaign execution.
We take care of organizing the campaign end-to-end, providing the technology solution and especially the marketing budget for paid advertising and content creation. We are committed to keeping the work load of all our partners to a minimum.
In this phase, the key elements of a campaign are defined. This includes, amongst others things, the selection of the charity and the unique experience as well as deciding on a date for content creation and the marketing time period.
Preparation (2-3 weeks)
We create a detailed plan for communication and marketing, and produce the advertising content. Moreover, we start to organise the winning experience.
Marketing (2-3 months)
This phase is at the heart of our campaign. We seek to achieve some key targets: Maximize donations and an image uplift for the celebrity (including expanding his digital reach) as well as further partners. WeYay! markets the campaign based on a very sharp target group selection.
Determining the winner
Of all donators, one winner is determined. Detailed preparations fort he winning experience start shortly thereafter.
Winning experience (2 days)
The fan finally meets the celebrity. This shall constitute a unique experience for both the fan and the star. We do appreciate that the celebrity's time is precious and seek to integrate the experience into the daily routine as much as possible. WeYay! makes sure everything runs smoothly over these days.
Debrief (2 weeks)
After the winning experience, we transfer the donations to the charity, create a campaign reporting for the celebrity and a final communication about the winner, the experience, and the target achievement.