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What it is about ?

You are already engaged in charity? Or you plan to do so? And in doing so, you want to have fun and boost your fan interaction at the same time?
We are your perfect partner then! We help you grow both your charity contribution and digital fan engagement at the same time
The advantages for you in a nut shell: by marketing your charity engagement digitally, you will increase your digital reach and benefit from an image uplift. And all of that with a minimal time invest on your side. We look forward to hearing from you!

Please get in touch. We will get back to you as soon as possible.


'If you are planning to support a charity that is close to your heart, start a WeYay!. Your fans as well as your chosen charity will appreciate it, and it is an easy and fun way to raise funds.' (Yussuf Poulsen Bundesliga magazine LVZ)

Background – Three aspects of a problem

The charity market needs help

The charity volume in Germany has been flat for years. As there is no suitable digital offer, most donations happen offline (98%). In addition, 70% of all donors are 50 years and older. By not appealing to younger, digitally focused audiences, valuable potential and resources are not addressed.
Source: GfK (2017)
Younger audiences want to help – but online

Younger audiences are not opposed to giving. On the contrary – these age groups are characterized by a strong need for purpose and sustainability. At the same time, we need to keep in mind that these generations were born and bred digitally. They seek to fulfil their needs online. This includes aspects such as relationships, distraction, and recognition. A successful activation must build on these.
Source: „Connected Life“, TMS; „Cracking the social code“, UM
Celebrities want to help – whilst interacting with their fans and having fun

Many celebrities – individuals or groups – help already. Often, this help comes in the form of a gala dinner or golf tournament. These activities do raise considerable amounts but are only accessible to a few people with the corresponding financial mean. Consequently, there is no interaction with the wider fan base.

How it works

You invite your fans, the fan donates money for a good cause. The cause is the selected project of of your Heart.
Every donation takes part in a raffle, donating more money means higher chances to win.
The drawn winner will meet you for an unique experience, money can't buy
Our role

We see ourselves as a catalyst. We want to connect charities, celebrities, and their fans through meaningful and unique experiences. Through targeted digital marketing and interaction with the wider fan base, we create an uplift for existing as well as new charity projects.
Our background

Our team has more than 20 years of entrepreneurial experience in developing and marketing digital products. In this time, we have built a robust understanding of and capabilities in targeted end consumer marketing, data-based analytics and technology platforms.
Our contribution

We take care of organizing the campaign end-to-end, providing the technology solution and especially the marketing budget for paid advertising and content creation. We are committed to keeping the work load of all our partners to a minimum.
In return for our services, we charge 20% of all donations generated in the course of a campaign (gross, i.e. including VAT).

How does that work in detail?

Here, we would like to illustrate the different phases of our campaign execution.
We take care of organizing the campaign end-to-end, providing the technology solution and especially the marketing budget for paid advertising and content creation. We are committed to keeping the work load of all our partners to a minimum.