You wonder how to create a contemporary digital offer? You look for ways to enthuse younger audiences for your charity projects? You want to make even better use of the appeal of your ambassadors?
We are your perfect partner then! We help you unleash untapped potential and resources. The advantages for you in a nut shell: you activate new target groups and increase the contributions of existing donors. In addition, your brand will shine even more because of your ambassador support.
We look forward to hearing from you!
Please get in touch. We will get back to you as soon as possible.
Background – Three aspects of a problem
The charity market needs help
The charity volume in Germany has been flat for years. As there is no suitable digital offer, most donations happen offline (98%). In addition, 70% of all donors are 50 years and older. By not appealing to younger, digitally focused audiences, valuable potential and resources are not addressed.
Source: GfK (2017)
Younger audiences want to help – but online
Younger audiences are not opposed to giving. On the contrary – these age groups are characterized by a strong need for purpose and sustainability. At the same time, we need to keep in mind that these generations were born and bred digitally. They seek to fulfil their needs online. This includes aspects such as relationships, distraction, and recognition. A successful activation must build on these.
Source: „Connected Life“, TMS; „Cracking the social code“, UM
Celebrities want to help – whilst interacting with their fans and having fun
Many celebrities – individuals or groups – help already. Often, this help comes in the form of a gala dinner or golf tournament. These activities do raise considerable amounts but are only accessible to a few people with the corresponding financial mean. Consequently, there is no interaction with the wider fan base.
How it works
The Celebrity invites to an amazing event for a good cause. The Celebrity decides about the cause and the event itself.
Every donation takes part in a raffle, donating more money means higher chances to win
The drawn winner will meet the Celebrity for an unique experience, money can't buy
We see ourselves as a catalyst. We want to connect charities, celebrities, and their fans through meaningful and unique experiences. Through targeted digital marketing and interaction with the wider fan base, we create an uplift for existing as well as new charity projects.
Our team has more than 20 years of entrepreneurial experience in developing and marketing digital products. In this time, we have built a robust understanding of and capabilities in targeted end consumer marketing, data-based analytics and technology platforms.
We take care of organizing the campaign end-to-end, providing the technology solution and especially the marketing budget for paid advertising and content creation. We are committed to keeping the work load of all our partners to a minimum.
In return for our services, we charge 20% of all donations generated in the course of a campaign (gross, i.e. including VAT).